Why you need professional photos

98% of buyers who search for a home online find photos to be the most useful feature. (National Association of REALTORS)

90% of potential buyers look at listings online before physically visiting a property. (National Association of REALTORS)

88% of those buyers want to see professional-quality photos with each listing. (National Association of REALTORS)

When viewing home listings online, home buyers spend approximately 60% of their time looking at photos. 20% on the property description and 20% on the realtor’s remarks. (Wall Street Journal)

Listings with professional photos gain between $934 and $116,076 in the closing price. (Wall Street Journal)

Homes with professional photos sell faster. For homes in the $400,000 price range, professionally photographed homes sold 21 days faster than those with cell phone or point and shoot photos, while those priced above $1000,000 sold an average of 4 days faster. (Redfin)

what to expect with your photoshoot

When you place your order:

  • If you order by email  – expect that I will get back to you within 12 hours — usually within 1-3.  We will discuss what you need and arrange a day and time for the photoshoot.
  • I can often schedule inside a 2-3 day window, but depending on the season it might take me a day or two longer to photograph your property.

On the day of our appointment:

  • I will arrive promptly and generally spend 1/2 – 1hr on site depending on the property.  I’m used to working with agents and homeowners – if you are there it’s nice in case questions crop up, but I’m also quite at ease if you are unable to attend.  I can work with the homeowner, or enter a property using a lockbox.
  • If you have specific requests I’m happy to try and accommodate particular rooms/features/angles – just let me know.
  • I will be respectful to you, your client and their property.  Where possible I’ll ask for things to be moved if I think doing so will improve an image.  If I move things (tea towels, soap containers) I do my best to put them back when I’m done.
  • I will not move furniture, stage or clean up a property that is not ready for photos.

Once the photos are taken:

  • Turnaround time is generally same day.  In some instances it may be the following morning before you receive your photos and virtual tour.
  • You will receive an email with links to branded and unbranded virtual tours, as well, links to an agent panel where  you can add information and edit your virtual tour, download your photos and request a YouTube video of the tour should you require one.
  • Billing will be sent via email.
  • Payment is due on receipt.  You can pay with a credit card or e-transfer.  I can keep your credit card information on file and process it for you once the virtual tour has been published.

I am available:

  • If you have any questions about your photos or virtual tour please contact me (I’m early to bed, early to rise so prefer early calls rather than late ones).
  • Need something you don’t see listed in my services? Please ask – it might be something I can help you with.
How many images do you need?

If you are unsure about how many images you need here are some interesting statistics.  Remember ‘more’ photos do not always equal more buyer interest – your aim is to show enough of a property to get a potential buyer out to look at it, but not so much that they feel they’ve seen enough and pass by without calling you to discuss features that may not be apparent in a photo.

Is your home ready for photos?

What can you do to make sure your property looks it’s best in the photos?

First impressions count, a picture paints a thousand words, you never get a second chance to make a first impression – we’ve all heard these words.

So with that in mind here are some tips to get your home ready for photographing.


  • Open window coverings (curtains, drapes, sheers, blinds) to let in as much natural light as possible. Unless of course you are trying to not draw attention to something outside.
  • Turn off ceiling fans—moving fan blades just look like a blur in the photos.
  • Make sure your windows are clean. Clean windows let in more light than dirty windows.
  • Make sure all light fixtures have the proper type of bulbs—do not mix fluorescent and incandescent bulbs. Replace any burnt out bulbs.
  • Eliminate as much clutter as possible, including children’s toys, clothing, piles of newspapers/magazines. Remove anything from the floor that doesn’t belong on the floor.
  • Remove personal items that may not be to everyone’s taste.
  • Remove toiletries and other personal items from bathroom counters; close toilet lids; remove/replace old or dirty towels, washcloths, etc.
  • Make all beds neatly (avoid wrinkles, lumps, etc.); clear dressers of personal items.
  • If a child’s bedroom has his/her name spelled out on the wall or otherwise visible, you may wish to remove it. If removal isn’t feasible, be sure to alert me and I will attempt to edit it out from the final photos.
  • In an office space try to hide dangling cables/wires; clear papers. Straighten up and/or remove items from bookcases.
  • In the kitchen, remove most, but not all, items from the counters. Items that can be left out might include: decorative canisters, a colorful bowl or platter, no more than one countertop appliance. You want it to be uncluttered, but not sterile. Items to remove or hide from view include: dish towels, pet dishes, trash cans. Remove everything (magnets, pictures, calendars, etc.) from the outside of the refrigerator.


  • Move green boxes, blue recycle bins and garbage cans into the garage or shed
  • Close garage doors
  • Remove cars from driveway and front of home
  • Clean up landscaping (mow, trim shrubs, clear leaves)
  • Remove empty planters
  • Use broom to remove cobwebs from eaves and door frames
  • Remove visible water hoses
  • Remove toys, sports balls, basketball goals, soccer goals, etc.

For a room by room list of suggestions from the Real Estate Staging Association click here.

A professional real estate photographer can be one of your most valuable marketing tools.

I am here to help.  My goal is to make the homes you sell look their very best by providing high-quality, wide-angle photos in a timely manner.

With over 10 years of experience in the field, I will work with you to improve the marketability of your client’s home.

Hiring a professional real estate photographer has many benefits:

  • Saves you time to focus on other important things
  • Reminds your clients that you offer the best service possible
  • Removes the pressure of having to take and process photos yourself
  • Allows potential buyers to get a good feel for the property online and in print

Professional quality photos of your listings let clients know that you are serious about selling their home and are effectively promoting it to potential buyers.

Whether it is a small apartment or luxury home I am here to help.  I offer quick turn-around – usually, you will have access to your photos and virtual tour on the same day of the photoshoot.

Louise Ingram